Build your sale plan.

Seller tools · Free

Free. Three minutes. Tells you what it is worth, what to fix, and where to sell it.

Question 1 of 4

0 of 4 answered

Question 1 of 4

What are you selling?

Pick one. Selling several together? Pick A portfolio, then add each asset, including two of the same kind.

Keys 1 to 9 pick a tile, Enter moves on. A valuation is an opinion, not an audit, and the range is an estimate until Publisher Market verifies the numbers.

Under $50,000

Self-serve on the Open Market.

$19 to $49 for six months, by price band, up to $49,999. No success fee. Paste a link, the listing writes itself, and every offer comes straight to you.

List it yourself →

From $50,000

Publisher Market Brokerage.

No listing fee. A 15 percent success fee only when it sells, 10 percent from $100,000, custom from $1,000,000. A verified Professional Asset Valuation, and the brokerage team promoting it to buyers.

Apply for brokerage →

Grow first

Grow it with us, then list higher.

When the fixes are worth more than the wait, the plan says so and names each one. We grow the asset with you through Turnkey Management, or coach you there through Elite Consulting, then list it once the numbers support the higher price.

See Turnkey Management →

Questions sellers ask.

Bands, tracks, price

Why 15x to 30x for a Facebook page?

A buyer funds roughly 1.25 to 2.5 years of current earnings up front and expects the page to keep paying after that. 15x monthly earnings is where a page with a thin history, a weak US share, or an open violation clears. 30x is where a clean, growing, paid-out page in a high-demand niche clears. Seven factors decide where an asset sits between the two. A content website prices at 28x to 40x because it owns its domain, its traffic history, and its advertising relationships.

What decides self-serve or brokerage?

The midpoint of the range. Under $50,000 the Open Market is the faster track: you list it yourself for a flat fee, no success fee, and Publisher Market takes no cut of the sale. From $50,000 the asset qualifies for Publisher Market Brokerage: no listing fee, a success fee only when it sells, a verified Professional Asset Valuation, and the brokerage team promoting it. The plan tells you which one, and what would move you across the line.

Is the estimate a listing price?

No. A valuation is an opinion of what the asset is worth today, built from what you typed. The listing price is what you ask, and the sale price is what a buyer pays after diligence. Verification narrows the room for disagreement between the three. The plan suggests an ask at the midpoint and tells you what proof to gather so a buyer believes it.

Bands in force, Publisher Market's own working ranges rather than a record of market sales: Facebook page 15x to 30x monthly earnings, content website 28x to 40x. Accounts on other platforms run through the Facebook page band as an indicative range until we publish platform bands. A valuation is an opinion, not an audit or an appraisal. Buyers run independent due diligence. Sellers warrant the accuracy of submitted data.