Pricing
Fees that scale with the sale.
A Direct Listing under $50,000 is free for now, with self-reported figures. An Elite Listing from $50,000 costs a success fee only. Escrow fees go to the escrow provider.
Two tracks
List it direct, or have us sell it.
Sell
The sale price picks the track. To $49,999 a Direct Listing is yours: you list it and you close it. From $50,000 an Elite Listing is brokered by Publisher Market, which verifies, values and sells it with you for a fee at close.
Direct Listings
Under $50,000
Free for now
No success fee. Publisher Market takes no cut of the sale. Self-reported: figures come from the seller and are not verified by Publisher Market.
- Listed in the marketplace and the live New listings feed
- Offers and buyer messages come straight to you
- You and the buyer close it directly, and you tell us when it sells
Elite Listings
$50,000 and above
No listing fee
15% at close, 10% from $100,000, custom above $1,000,000.
- Publisher Market checks payouts, violations and account standing
- A Professional Asset Valuation and a standardised data room
- We run the sale: buyer outreach, the NDA and the entity transfer
| Sale price | Listing fee | Success fee | Track |
|---|---|---|---|
| $499 to $10,000 | Free for now (self-reported) | No success fee | Direct Listings |
| $10,001 to $19,999 | Free for now (self-reported) | No success fee | Direct Listings |
| $20,000 to $29,999 | Free for now (self-reported) | No success fee | Direct Listings |
| $30,000 to $39,999 | Free for now (self-reported) | No success fee | Direct Listings |
| $40,000 to $49,999 | Free for now (self-reported) | No success fee | Direct Listings |
| $50,000 to $99,999 | No listing fee | 15% | Elite Listings |
| $100,000 to $999,999 | No listing fee | 10% | Elite Listings |
| $1,000,000 and above | No listing fee | Custom | Elite Listings |
The listing fee is charged when a Direct Listing publishes and again every 6 months if you renew. The success fee is charged after the escrow provider releases the purchase funds to you. Escrow fees are paid by the buyer to the escrow provider and are never a Publisher Market fee.
Fee calculator
Run your own number.
Live
Slide to a sale price or type one in. The band, the listing fee, the success fee, and what you keep update as you go. Every figure comes from the fee schedule.
| Asking price | Listing fee | Term | Reach |
|---|---|---|---|
| $499 to $10,000 | Free (self-reported) | 6 months | Listed Marketplace listing, search, the live feed, and buyer matches. |
| $10,001 to $19,999 | Free (self-reported) | 6 months | Listed Marketplace listing, search, the live feed, and buyer matches. |
| $20,000 to $29,999 | Free (self-reported) | 6 months | Standard reach Adds a line in the weekly new-listings newsletter, placement on the homepage owner-listed board, and included in the X new-listings digest. |
| $30,000 to $39,999 | Free (self-reported) | 6 months | Standard reach Marketplace listing, search, the live feed, and buyer matches. |
| $40,000 to $49,999 | Free (self-reported) | 6 months | Standard reach Marketplace listing, search, the live feed, and buyer matches. |
| $50,000 and above | $0 | Until sold | Elite Listing Brokered by Publisher Market. 15 percent success fee at close, nothing before it. |
From $499 to $5,000,000. Whole dollars.
Jump to a band
Elite Listing
Maximum reach$100,000 to $999,999
Publishing businesses and portfolios
- Sale price
- $100,000
- Listing fee
- None
- Success fee
- 10%$10,000
- Total to Publisher Market
- $10,000
Net to seller
$90,000
Escrow fee: paid to the escrow provider by the buyer, quoted at funding
Figures rounded to the dollar. The listing fee is charged when the listing publishes. The success fee is charged after the escrow provider releases funds to you.
Exposure
Where each listing gets shown.
By band
A free, self-reported Direct Listing is listed and searchable. That is it.
The more Publisher Market earns with you, the more we promote the asset.
Scroll the table sideways for every band
| Channel | Listed$499 to $19,999$19 to $29 listing fee | Standard reach$20,000 to $49,999$29 to $49 listing fee | Boosted reach$50,000 to $99,99915% success fee | Maximum reach$100,000 to $999,99910% success fee | Bespoke process$1,000,000 and aboveCustom success fee |
|---|---|---|---|---|---|
| Marketplace listing and searchEvery live listing. | Included at Listed | Included at Standard reach | Included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| New listings live feedHomepage and browse page, the moment it goes live. | Included at Listed | Included at Standard reach | Included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Matched to buyer requestsScored against every buyer who has told us what they want. | Included at Listed | Included at Standard reach | Included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Weekly newsletter, new listingsOne line in the weekly roundup to the Publisher Market list. | Not included at Listed | Included at Standard reach | Included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Homepage owner-listed boardThe owner-listed board under the verified band. | Not included at Listed | Included at Standard reach | Included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| X new-listings digestIncluded in the daily digest post. | Not included at Listed | Included at Standard reach | Included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Newsletter featureIts own section in the Publisher Market newsletter. | Not included at Listed | Not included at Standard reach | Included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Homepage verified bandFull card in the PIB Certified band. | Not included at Listed | Not included at Standard reach | Included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Dedicated X postA post of its own from the Publisher Market account. | Not included at Listed | Not included at Standard reach | Included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Publisher In A Box blogCovered on publisherinabox.com. | Not included at Listed | Not included at Standard reach | Included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| NewsBomb dashboardShown to publishers inside NewsBomb. | Not included at Listed | Not included at Standard reach | Included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Direct buyer outreachPublisher Market contacts every buyer whose request fits the asset. | Not included at Listed | Not included at Standard reach | Included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Dedicated buyer emailA single-asset email to Publisher Market's qualified buyer list. | Not included at Listed | Not included at Standard reach | Not included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Direct buyer outreach by Publisher MarketStrategic and institutional buyers, by name. | Not included at Listed | Not included at Standard reach | Not included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| LinkedInFrom the Publisher In A Box company page. | Not included at Listed | Not included at Standard reach | Not included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Publisher Market WhatsApp communityShared with the publisher community. | Not included at Listed | Not included at Standard reach | Not included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Marquee placementThe cocoa marquee band on the marketplace. | Not included at Listed | Not included at Standard reach | Not included at Boosted reach | Included at Maximum reach | Included at Bespoke process |
| Named strategic buyers under NDAA run process with a buyer list agreed up front. | Not included at Listed | Not included at Standard reach | Not included at Boosted reach | Not included at Maximum reach | Included at Bespoke process |
| Channels in total | 3 | 6 | 12 | 17 | 18 |
Every band
What every listing includes.
8 things included
Optional paid promotion, newsletter inclusion and Network Boost, is on the services page. Direct Listings from $20,000 to $49,999 already include a line in the weekly new-listings newsletter. See promotion
Valuation calculator
The same bands and factors we price our own deals with, run on your numbers before you list.
Open →Offers and counters
Buyers make offers on the listing. You accept, decline, or counter from the dashboard.
Buyer messages
Questions and messages from signed-in buyers come straight to you.
You close it directly
On a Direct Listing the two of you close the deal. Publisher Market does not broker this sale or take a cut of it. Social asset transfers at $5,000 and above settle through Escrow.com. Below that, you and the buyer arrange payment, and Publisher Market recommends escrow.
Signed-in buyers
Every offer comes from a buyer signed in to their own account, and a buyer asks for your private detail before an NDA opens it.
The deal page and timeline
One page per deal, from accepted offer to transfer, with every step dated.
Seller dashboard
Views, saves, offers, and questions on each listing, in one place.
The knowledge base
Seller guides and buyer guides, free to read, written by the company that runs the marketplace.
Open →Elite Listing
Elite Listings.
From $50,000
From $50,000 there is no listing fee. Publisher Market does the work below and earns 15 percent to $99,999, 10 percent from $100,000, after the escrow provider releases the funds.
- 01
The compliance check
Payouts, violations, and account standing reviewed line by line before the listing goes live.
- 02
Professional Asset Valuation
What the asset is worth today, and what would need to change to move it higher in its band. When the gap is wide, Publisher Market recommends growing first, then lists it once the numbers support the higher price.
- 03
Buyer vetting and NDA
Buying power checked and the NDA signed before full detail opens to a buyer.
- 04
Publisher Market runs the entity transfer
The entity that owns the asset changes hands, with the templates and the process behind it, and we stay on the deal from escrow to transfer.
- 05
Publisher Market can keep running it after the close
Turnkey Management puts our team on the asset for the buyer from the day the transfer closes, so the asset arrives with its operation in place.
Publisher Market verifies, values, and sells it with you. No listing fee. Publisher Market is paid when you are.
Elite Listings →
Compared
Publisher Market, marketplaces, brokers.
Four rows
Publisher Market figures come from the fee schedule. Market figures are published ranges as of September 2026, kept as ranges on purpose. Check each venue's own pricing page before you decide.
Scroll the table sideways for every column
| Compared on | Publisher MarketRun by a publishing company | Online-business marketplacesListing platforms you run yourself | BrokersCurated brokerages |
|---|---|---|---|
| Closing fee | No success fee from $499 to $49,999. 15 percent from $50,000 to $99,999, 10 percent from $100,000 to $999,999. Custom from $1,000,000, agreed on a call. | 6 to 15 percent of the sale price, published ranges as of September 2026. | 10 to 15 percent of the sale price, published ranges as of September 2026. |
| Listing fee | Free for now (self-reported) from $499 to $49,999. No listing fee from $50,000. | $25 to $699 by plan and term, published ranges as of September 2026. | No listing fee, published ranges as of September 2026. |
| Verification | Compliance check on payouts, violations, and account standing, plus the Professional Asset Valuation, on every Elite Listing. | Connected analytics and payment accounts where the seller links them. Otherwise seller-reported. | In-house vetting of financials before the listing goes live. |
| After the close | Publisher Market can keep running the asset for the buyer through Turnkey Management. | The buyer runs it alone from day one. | The buyer runs it alone once the migration completes. |
Head-to-head pages, one per venue: Publisher Market vs Flippa, Acquire, and others.
Buy
Buying is free.
No buyer commission
A buyer pays the purchase price and the escrow provider's fee. Nothing to Publisher Market, at any stage.
What a buyer pays
- What buyers pay Publisher Market
- Nothing
- Access requests and NDAs
- Free
- Escrow feePaid to the escrow provider when the deal funds. Quoted at funding.
- To the provider
What buyers get
- Browse every published listing, price, and multiple
- The private detail on every listing where the seller approves your request
- Ask the seller questions on the listing
- Make offers and receive counters
- One deal page per acquisition, with the timeline
- Escrow settlement on Elite Listing deals, held by the escrow provider
Publisher Market never charges a buyer commission. Not to read a listing, not to make an offer, not at the close.
Questions
Before you commit.
6 answers
When is each fee charged?
The listing fee is charged when a Direct Listing publishes, and again every 6 months if you renew. The success fee on an Elite Listing is charged after the escrow provider releases the purchase funds to you. Publisher Market cannot take a success fee on a deal that does not close.
What if the asset does not sell?
You owe no success fee, because there is no sale to charge against. A Direct Listing fee pays for the 6 months the listing is live and is not refunded. An Elite Listing has no listing fee, so an unsold Elite asset costs you nothing.
How do renewals work?
A Direct Listing runs for 6 months. Direct Listings are free for now, so renewing costs nothing, or you let it expire. Elite Listings stay live until the asset sells or you withdraw it.
Who pays the escrow fee?
The buyer pays it to the escrow provider when the deal funds. It is quoted at funding and it is never a Publisher Market fee. Publisher Market never holds purchase funds.
What does self-disclosing mean on a Direct Listing?
You list the asset and the numbers publish as seller-reported. The listing says so on its face. Publisher Market does not run the compliance check or the Professional Asset Valuation on a Direct Listing, which is why there is no success fee. Buyers run their own diligence. Social asset transfers at $5,000 and above settle through Escrow.com. Below that, you and the buyer arrange payment, and Publisher Market recommends escrow.
What happens at $1,000,000 and above?
The sale is structured on a call. There is no listing fee. The success fee, the buyer list, the deal structure, staff continuity, and earn-outs are agreed in writing with counsel before anything goes live.