Learn.
How these transactions actually work. 15 guides covering valuation, diligence, negotiation, escrow, entity transfers, preparation, and pricing, written from the questions buyers and sellers ask before the first offer.
For buyers.
Before you make an offer
What an asset is worth, what to request before you commit, and the warning signs that deserve a direct question.
How to value a Facebook page business
Monthly profit sets the base, the multiple sets the range, and a short list of risk factors decides where inside that range an asset lands.
Read it →The due diligence checklist for publishing assets
Everything to request, in the order to request it, from payout statements and analytics through violation history, content rights, and entity records.
Read it →Red flags when buying an online business
Inflated run rates, hidden strikes, borrowed content, purchased audiences, single-source revenue, and owner dependence, with the question to ask about each.
Read it →Questions to ask before you make an offer
The exact questions, the proof to demand for each, and how to read the answers. Payout history, violation history, audience geography, workload, and what the entity holds.
Read it →How to read a page's numbers like a P&L
Revenue by month and source, every expense, the owner's time as a cost, seasonality, trend, and margin. Build the profit and loss the listing did not give you before you apply a multiple.
Read it →For sellers.
Before you list
Preparation, presentation, and pricing. The work that decides whether an asset closes near the top of its range or the bottom.
How to prepare an asset for sale in 90 days
A three month preparation plan: clean the books, document the workflow, spread the revenue, clear the violations, and steady the cadence.
Read it →What buyers look for
The order a serious buyer reads a listing in, what each item signals, and how to present it so the answer arrives before the question.
Read it →Pricing your asset realistically
The gap between what you want, what the asset earns, and what a buyer will fund, and when a lower cash offer beats a higher earnout.
Read it →Grow before you sell, and the arithmetic behind it
Every dollar added to monthly profit is multiplied at sale, so a $1,000 lift at a 15x to 30x multiple is a $15,000 to $30,000 lift in price. Here is when that trade is worth taking.
Read it →For everyone.
How a transaction closes
Escrow, entity transfers, and the transfer sequence itself. Both sides of the table read the same page on these three.
How escrow works in an asset sale
Funding, inspection, transfer milestones, release, and disputes, plus who pays the fee and why Publisher Market never holds the money.
Read it →What transfers in an entity transfer
Why the company that owns the asset changes hands rather than the account itself, what travels with it, and what does not.
Read it →The transfer process, step by step
From accepted offer to funds release, including the transitional admin window and what each party does at every stage.
Read it →Equity versus cash flow: what you are buying
A monthly payout is income. Ownership of the company that produces it is equity. Every price on the marketplace pays for both, and the number only makes sense once you separate them.
Read it →Think like an investor, not a page owner
Owners count followers and remember the best month. Investors measure return on capital, price the risk, and know their exit before they enter. The second habit is what the marketplace rewards.
Read it →How to negotiate an asset purchase
Anchoring, counters, the things worth trading other than price, and the walk-away number both sides should write down before the first offer goes in.
Read it →The process
How it works
Both paths through the marketplace, end to end, with the escrow flow drawn out. Read it when you want the sequence rather than the reasoning.
See the process →The numbers
Pricing
Every fee on one page, with worked examples. Listing fees, success fees by price band, and the four things we never charge for.
See the fees →These articles are general education about publishing asset transactions. They are not legal, tax, or investment advice, and the ranges quoted are Publisher Market's working ranges rather than quotes or guarantees. Every listing is priced on its own numbers.