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Content Website + Audience Asset

Houseplant care site with original photography

At a glance

Growing

Reported by the seller

The numbers on this page come from the seller and are not verified by Publisher Market.

Monthly revenue
$640
$7,680 per year
Asking multiple
2.3×
of yearly revenue
Sessions
118K
per month
Asset age
2 years, 9 months
US audience
68%
How it earnsDisplay plus affiliate

Included in the sale

  • The websiteDomain, hosting and content, 118K sessions per month

About this asset

Care guides for 200 common houseplants with original photography. Strong evergreen search traffic and a small but converting shop affiliate line.

Locked

What opens after the NDA

A Direct listing publishes the asset's figures and keeps the property's name, links and the seller's own detail private, so a seller is not announcing an exit to every passer-by. You ask, the seller decides, and the tri-party NDA opens the rest.

Locked
  • The owner, the brand name, the handle, and the direct links
  • The seller's own confidential description and any documents they attached

Private detail

Sign in to ask for access

The owner name, the asset names, the direct links, and the full confidential description open once the seller approves your request.

Sign in

What you are buying

What transfers at close

  • The domain and the registrar account it sits in.
  • Site files, the database, and the full content archive.
  • Hosting, analytics, and every ad network account tied to the asset.
  • The email list and its sending account where the listing includes one.
  • The operating entity where the seller holds the site inside one.

The seller confirms the exact inventory in writing before escrow funds. Anything the listing does not name is not part of the transfer.

Verification and diligence

What the seller reports, and what Publisher Market verified

Open Market listings publish as the seller submits them. Publisher Market did not audit this asset, and the page says so rather than dressing a claim as a fact.

Seller-reported, not verified

  • Revenue, profit, and payout history on this page come from the seller.
  • Followers, sessions, and audience percentages come from the seller.
  • Asset age, monetization status, and compliance history come from the seller.
  • Publisher Market reviewed the listing for completeness and category fit before publishing it. Nothing more.

Ask for these before you fund

  • Payout statements covering every month the listing claims.
  • A live screen share of the platform dashboard, insights, and account status.
  • Formation documents and standing for the entity holding the asset.
  • The content archive and any supplier or licensing paperwork behind it.

Verify during the transitional admin window, before you release payment. Publisher Market recommends escrow, which releases only after you confirm every transfer milestone.

How the deal runs

From first contact to funds release

  1. 01

    Sign in and ask for access

    Your own account is all an offer or a message needs. The owner, the links and the seller's own detail open under the tri-party NDA, once the seller approves your request.

  2. 02

    Offer directly

    Open Market listings take offers straight from signed-in buyers. The seller accepts, counters, or declines. An offer binds intent, not money.

  3. 03

    Run your own diligence

    Ask for payout statements, a live dashboard walkthrough, and entity documents. Nothing on an Open Market listing is audited by Publisher Market.

  4. 04

    Agree how you will pay

    Publisher Market does not broker this sale or take a cut of it. It never holds the purchase money. Social asset transfers at $5,000 and above settle through Escrow.com. Below that, you and the seller arrange payment, and Publisher Market recommends escrow.

  5. 05

    Transitional admin, 48 to 72 hours

    You join as an admin while the seller stays in place, so access changes gradually, which lowers the risk of platform flags.

  6. 06

    Transfer, then tell Publisher Market

    Ownership moves on the terms the two of you agreed. The seller tells Publisher Market the asset sold, and the listing is marked sold and the renewal stops.

The seller conversation and the offer panel are open to every signed-in buyer. The seller's own detail opens after the tri-party NDA, once the seller approves your request. An offer binds intent, not money. On a self-listed asset the two of you close the deal directly and Publisher Market is not a party to it.

Read the full process, both sides →

After close

What happens after the sale

The handover

Admin access moves in stages across 48 to 72 hours while the seller stays in place. Where the listing includes seller transition help, the listing names the window and the scope.

The first weeks

Publishing cadence and the ad setup carry a content site. Keep the writer roster and the network placements running through the handover rather than rebuilding them after it.

Your records

Keep the payout statements, the transfer confirmations and the signed agreement together from the first day. They are the proof a future buyer asks for.

Moves, priced one at a time

What an operator could work on

These are the moves Publisher Market works on for an asset like this one, each priced on the listing's own figures, at the rates we see on the pages we run. Each range stands on its own and none of them adds to another.

  1. 1WebsitesRaise the display yield

    +$200 to +$300 per month, this move alone

    The move
    Header bidding, price floors, a direct-deal layer and viewability work on the traffic the sites already have.
    The assumption
    +25% to +50% on today's $640 of display revenue at the same traffic, the range we see on the pages we run.
    What it takes
    An ad-ops partner, four to eight weeks.
  2. 2SearchOpen Google Discover

    +$100 to +$300 per month, this move alone

    The move
    Discover rewards fresh, image-led articles on established domains. A site that publishes daily qualifies once its article template does.
    The assumption
    +15% to +40% sessions at today's $5.42 per thousand sessions, the range we see on the pages we run.
    What it takes
    Article and image templates, then ongoing.
  3. 3SearchShow up in AI search

    Up to +$100 per month, this move alone

    The move
    Answer-first pages with structured data, GEO (also known as AEO) work, which AI assistants cite and send readers through to.
    The assumption
    +5% to +15% sessions at today's $5.42 per thousand sessions, the range we see on the pages we run.
    What it takes
    Structured data and page templates, then ongoing.
  4. 4SyndicationSyndicate the articles

    +$100 to +$200 per month, this move alone

    The move
    The same articles on MSN, NewsBreak, SmartNews and partner networks, paid on their views.
    The assumption
    About half of what Google Discover earns: 50% of $100 to $300 a month, the range we see on the pages we run.
    What it takes
    Feed setup and partner applications.
  5. 5EmailBuild the email layer

    +$100 to +$600 per month, this move alone

    The move
    Sign-up units on the sites feed a daily digest with its own ad and sponsor line, owned outright and outside any platform.
    The assumption
    0.5% to 2% of monthly sessions captured over a year, at $0.10 to $0.25 per subscriber per month, the range we see on the pages we run.
    What it takes
    A newsletter stack and sign-up units, then steady list growth.

Each range applies the rate shown to the listing's own numbers, one move at a time. The ranges are illustrations, not forecasts, and they do not add up to a total. Platform policy, market rates and execution decide the outcome, and Publisher Market guarantees none of it.

Questions and answers

Nothing answered yet

Ask the seller in public. The answer posts here for every buyer, so the same question is not asked over and over.

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Log in to ask the seller. Answers are public. For private questions use Ask the seller beside the listing.

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Disclaimer

Before you rely on these figures

Every earnings figure on this listing is reported by the seller, stated as a range, or modelled by Publisher Market, and none of it is a promise of future results. The operator moves are illustrations built from the listing's own numbers and the rates shown beside them, one move at a time, not forecasts. Verify every figure in your own due diligence before you commit. You are responsible for that diligence and for your decision to buy. Publisher Market does not broker this sale or take a cut of it.

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Request the brief

Asking price

$17,500

2.3× yearly revenue

Ask for access