Independent Publishing Business
Consciousness and independent media brand across newsletter, YouTube, Facebook and Instagram
At a glance
Reported by the seller
The numbers on this page come from the seller and are not verified by Publisher Market.
- Monthly revenue
- $475
- $5,700 per year
- Asking multiple
- 8.8×
- of yearly revenue
- Followers
- 127K
- across platforms
- Facebook49Kfollowers
- Newsletter45Ksubscribers
- YouTube20Ksubscribers
- Instagram13Kfollowers
Included in the sale
- Facebook page49K followers
- Newsletter45K subscribers
- YouTube channel20K subscribers
- Instagram account13K followers
Not reported by the seller: US audience, asset age.
About this asset
This asset is a consciousness and current-affairs media brand launched in 2021 and sold here as one package across four properties. The Substack carries 45,000 subscribers, the YouTube channel 19,600, the Facebook page 49,000 and Instagram 13,000. Combined audience is 126,600.
The audience predates the current properties and has followed the same editorial voice for more than a decade.
This listing is priced on audience, and the method is published here so buyers can check the working. Current revenue runs at about $5,700 a year from paid Substack subscriptions, and that figure measures how little has been built on top of the list. The owner runs the brand part-time and has never put a monetization program around it, so an earnings multiple would price five years of audience building at the level of a side project.
The ask is built from replacement cost: what a buyer would spend to assemble this audience from zero, discounted heavily for transfer risk. This listing values newsletter subscribers well under a dollar each, and values the three social properties at a fraction of general-market follower rates, because content in this category carries algorithmic headwind on Meta and YouTube.
The owner reports that direct offers to the email list have produced roughly $2,000 in the months he has sent them, and he sends them rarely. That response rate is the real asset: a list that converts, in a niche where direct response works, sitting almost entirely unworked.
This suits a buyer already running offers, an affiliate operation, or a newsletter portfolio in health, wellness, consciousness or independent media, who wants addressable audience to plug into an engine that already exists. Mainstream brand sponsorship is a poor fit for this category and the price does not assume it.
The buyer keeps the current name or rebrands, and the full audience transfers either way. The seller will hand over platform strategy and growth guidance on each property as part of the sale.
What the seller estimates an operator could build from this base
Asked directly what someone could do with it, the seller gave the standard rule of thumb for a fully monetized email list: 50 cents to $1.50 per subscriber per month. He was equally clear about the condition attached, which is that the list has to be run as a business, mailed properly, with the right offers in front of the right segments.
The current baseline sits well below that. The occasional offers the seller has run return around $2,000 in the months he sends them, roughly four cents per subscriber per month. Paid Substack subscriptions add about $475 a month on top. Reaching the bottom of that benchmark range means an eleven-fold improvement on today's rate, and the top of it means thirty-four-fold. In his own words, it is not a super easy promise, and it depends on finding the right offers.
On the other properties he estimates the Facebook page could reach a few thousand a month once someone works it for six to twelve months. The Substack keeps producing subscription revenue for a buyer willing to write. The structure he suggests is to move the list into a dedicated email platform for monetization and keep Substack as the publishing surface.
These figures are the seller's own estimates of potential, reproduced here because they came from the person who has run this audience for five years. Publisher In a Box has not verified them and does not present them as a projection. The seller-reported figures on this listing are the $5,700 in annual Substack revenue and the audience counts.
Locked
What opens after the NDA
A Direct listing publishes the asset's figures and keeps the property's name, links and the seller's own detail private, so a seller is not announcing an exit to every passer-by. You ask, the seller decides, and the tri-party NDA opens the rest.
- The owner, the brand name, the handle, and the direct links
- The seller's own confidential description and any documents they attached
Private detail
Sign in to ask for access
The owner name, the asset names, the direct links, and the full confidential description open once the seller approves your request.
Sign inWhat you are buying
What transfers at close
- The operating entity, which is what the transaction moves.
- Every social property named in the listing, handed over across a 48 to 72 hour transitional admin window.
- The website with its domain, hosting, database, and content archive.
- Ad network, analytics, and payout accounts, plus the automations that run the daily output.
- The email list and its sending account where the listing includes one.
The seller confirms the exact inventory in writing before escrow funds. Anything the listing does not name is not part of the transfer.
Verification and diligence
What the seller reports, and what Publisher Market verified
Open Market listings publish as the seller submits them. Publisher Market did not audit this asset, and the page says so rather than dressing a claim as a fact.
Seller-reported, not verified
- Revenue, profit, and payout history on this page come from the seller.
- Followers, sessions, and audience percentages come from the seller.
- Asset age, monetization status, and compliance history come from the seller.
- Publisher Market reviewed the listing for completeness and category fit before publishing it. Nothing more.
Ask for these before you fund
- Payout statements covering every month the listing claims.
- A live screen share of the platform dashboard, insights, and account status.
- Formation documents and standing for the entity holding the asset.
- The content archive and any supplier or licensing paperwork behind it.
Verify during the transitional admin window, while Escrow.com still holds your funds. Escrow releases only after you confirm every transfer milestone.
How the deal runs
From first contact to funds release
- 01
Sign in and ask for access
Your own account is all an offer or a message needs. The owner, the links and the seller's own detail open under the tri-party NDA, once the seller approves your request.
- 02
Offer directly
Open Market listings take offers straight from signed-in buyers. The seller accepts, counters, or declines. An offer binds intent, not money.
- 03
Run your own diligence
Ask for payout statements, a live dashboard walkthrough, and entity documents. Nothing on an Open Market listing is audited by Publisher Market.
- 04
Agree how you will pay
Publisher Market does not broker this sale or take a cut of it. It never holds the purchase money. Social asset transfers at $5,000 and above settle through Escrow.com. Below that, you and the seller arrange payment, and Publisher Market recommends escrow.
- 05
Transitional admin, 48 to 72 hours
You join as an admin while the seller stays in place, so access changes gradually, which lowers the risk of platform flags.
- 06
Transfer, then tell Publisher Market
Ownership moves on the terms the two of you agreed. The seller tells Publisher Market the asset sold, and the listing is marked sold and the renewal stops.
The seller conversation and the offer panel are open to every signed-in buyer. The seller's own detail opens after the tri-party NDA, once the seller approves your request. An offer binds intent, not money. On a self-listed asset the two of you close the deal directly and Publisher Market is not a party to it.
After close
What happens after the sale
The handover
Admin access moves in stages across 48 to 72 hours while the seller stays in place. Where the listing includes seller transition help, the listing names the window and the scope.
The first weeks
A publishing business has two clocks: the daily social output and the site's publishing schedule. Both keep running through the transitional admin window or the revenue follows them down.
Your records
Keep the payout statements, the transfer confirmations and the signed agreement together from the first day. They are the proof a future buyer asks for.
Moves, priced one at a time
What an operator could work on
These are the moves Publisher Market works on for an asset like this one, each priced on the listing's own figures, at the rates we see on the pages we run. Each range stands on its own and none of them adds to another.
1FacebookTurn on Facebook Content Monetization+$100 to +$400per month, this move alone
+$100 to +$400 per month, this move alone
- The move
- Meta pays pages for the views their posts earn once Content Monetization is on. A steady posting schedule qualifies the page and keeps it paid.
- The assumption
- $2 to $8 per 1,000 followers per month on 49K followers, the range we see on the pages we run.
- What it takes
- An eligibility review, then a daily posting schedule.
2New platformsBrand deals and creator programs on Instagram and YouTube+$100 to +$200per month, this move alone
+$100 to +$200 per month, this move alone
- The move
- Sponsored posts and the platforms' own creator payouts, priced on the audience the account already has.
- The assumption
- Instagram 13K at $1 to $5 per 1,000, YouTube 20K at $2 to $8 per 1,000, per month, the range we see on the pages we run.
- What it takes
- A media kit and a sponsor pipeline.
3EmailSell sponsorships in the newsletter+$1,400 to +$4,500per month, this move alone
+$1,400 to +$4,500 per month, this move alone
- The move
- A sponsor line in every send, sold by the month.
- The assumption
- $0.03 to $0.10 per subscriber per month on 45K subscribers, the range we see on the pages we run.
- What it takes
- A rate card and a sponsor inbox.
4WebsitesPut a website behind the pagesUp to +$200per month, this move alone
Up to +$200 per month, this move alone
- The move
- A site the pages link into turns the same posts into display sessions, and gives the audience an address outside the platform.
- The assumption
- Display revenue at 15% to 40% of what the pages earn on Facebook, the range we see on the pages we run.
- What it takes
- A site build and a posting mix change, then ongoing.
5SearchOpen Google Discover+$100 to +$500per month, this move alone
+$100 to +$500 per month, this move alone
- The move
- The same stories the pages post, published as articles on the site, reach readers through Discover in the Google app. A page that earns on Facebook earns about as much there.
- The assumption
- About what the pages earn on Facebook once monetized: 80% to 120% of it, the range we see on the pages we run.
- What it takes
- Article and image templates on the site, then daily publishing.
6SyndicationSyndicate the articlesUp to +$200per month, this move alone
Up to +$200 per month, this move alone
- The move
- The same articles on MSN, NewsBreak, SmartNews and partner networks, paid on their views.
- The assumption
- About half of what Google Discover earns: 50% of it, the range we see on the pages we run.
- What it takes
- Feed setup and partner applications.
Each range applies the rate shown to the listing's own numbers, one move at a time. The ranges are illustrations, not forecasts, and they do not add up to a total. Platform policy, market rates and execution decide the outcome, and Publisher Market guarantees none of it.
Questions and answers
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Log in to askDisclaimer
Before you rely on these figures
Every earnings figure on this listing is reported by the seller, stated as a range, or modelled by Publisher Market, and none of it is a promise of future results. The operator moves are illustrations built from the listing's own numbers and the rates shown beside them, one move at a time, not forecasts. Verify every figure in your own due diligence before you commit. You are responsible for that diligence and for your decision to buy. Publisher Market does not broker this sale or take a cut of it.
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Request the briefAsking price
$50,000
8.8× yearly revenue